My little space on the web where I blog about comics and comic books, drawing and illustration, graphic design, writing stories, and a few tips and tutorials from time to time about them. I'll also share bits about movies, theater, music, (maybe even cooking!) and whatever strikes my fancy.
Framework for Comics Marketing
Click on the image for a larger version.
The image gives an overview of the marketing funnel as described in the previous blogpost.
It's based on the hundreds of podcast episodes I've listened to over the past year on online entrepreneurship, online marketing, and self-publishing. Because there are very few resources out there that talk about these topics as applied to the comics-making space, I decided to think just a bit too much and come up with something.
In a nutshell, it's a proposal for the indie comic book creator on how to attract audiences from both the general public and the comics crowd to visit a comics website and lead interested visitors into sampling/buying long-form comics.
(brief explanation after the graphic)
For the general audience, use comics blogposts, or blogposts that are in comics form. A comics blogpost is a kind of webcomic, but the main difference is that it showcases the author instead of a specific storyline, genre, or set of characters.
Comics blogposts would be twelve panels or less, using a simple drawing style, on topics that are of general interest. Because they are presented in very few panels, there's a good chance readers will read it as opposed to lengthier works. The objective of these posts is shareability.
This tactic is similar to what webcomic and comic strip creators do. When an author posts comics of this sort on a regular basis, he can start developing a fanbase. A fanbase would be more open to reading lengthier works, like comics singles.
For the comics crowd and for the fans of comics blogposts, use comics singles. These are short self-contained comics stories that are 12 pages or less. Unlike comics blogposts, comics singles now allow the author to showcase his storytelling skills in a genre of his choice.
For the fans of comics blogposts, comics singles present the idea of longer stories, but don't require a huge time commitment to read.
For the comics crowd, comics singles introduce the author without asking them to commit to reading a series. The comics crowd will be able to read a complete story and immediately assess the quality of the author's skills.
Those who like the author's short comics can now be led to reading the series, which can be the first issue posted for free reading. They like the author's style enough to invest some time reading a much longer work, and are generally a few steps closer to buying something compared to those who are visiting the site for the first time.
The Email List
Most marketing experts recommend building a mailing list of subscribers, those who like the author's work enough that they're giving the author permission to contact them directly. The author can then tap into his subscriber list for more direct feedback, as well as give bonuses and privileges or inside information.
Calls to Action
Calls to Action, or CTAs, are important to include in a every website page. CTAs lead site visitors from the blogposts to the singles, and prompt visitors to subscribe to a mailing list. Without CTAs, there's a higher chance that a visitor will leave the website without further exploring its contents.
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I'll be tackling these items in more detail in future posts. But it would be nice if you could give feedback on the above information. Thanks so much for reading!
There are a lot of people who want to make comics, or have tried to make comics but end up frustrated. I certainly struggled some when I started out, and it's no secret that there have been bumps on the road now and then.
I'm just curious to find out from you: What aspects of making stories and comics do you find yourself struggling with?
If you write your questions in the comments section, I'll see if I could answer it.
I'm opening up my schedule to accept art and design commissions! This is to ensure that I don't end up as a starving artist. Har har. :-)
While I prefer to draw feminine forms and poses, I'm also open to drawing male characters. However, I won't be able to accommodate highly detailed characters (like Swamp Thing, or Michael Bay's Transformers designs). The images above show my default art style. It's similar to the styles of Frank Cho, Adam Hughes, and Terry Dodson.
I don't accept caricatures or portraits. I can't guarantee that I'll be able to copy accurately.
Below are the details for art commissions. These are rates for non-commercial artwork.
(If you want me to illustrate something for commercial use, please fill up this design inquiry form instead.) TRADITIONAL MEDIUM (for Philippine Residents only) Format 16cm x 25 cm Uncolored (black inks and grey) Canson watercolor paper or Bristol Board (depending on availability)
It's been more than six months since I posted. I blame the time-sucking black hole that is social media. :-)
Here are some of the highlights from last year:
1) "I Heart Davao," the 40-episode television series aired on GMA 7. I was given the opportunity to write a number of episodes for that show, but I insisted that I could only do ten. My primary reason was that I had never written for television before, so I didn't want to dive headfirst into unfamiliar territory. Our headwriter was Chris Martinez, and the writing team had me, Dwein Baltazar, and Eljay Castro Deldoc. Our director was Marlon Rivera.
I wouldn't consider my experience as representative of what really goes on in television writing in the Philippines, but it was an eye-opener. I never imagined that I'd be able to write more than two hours worth of script (five episodes) in two weeks. It was thrilling, to say the least, seeing how the script was brought to life in the finished product.