For the comics creator, making comics for podcasters can help in lead generation and even customer acquisition for the creator's own work. It can also help the creator stretch the creative muscles in a different way.
But this can go further, a "leveling up," if you will. And this kind of leveling up has already been demonstrated in the past.
Comics as "Infotainment"
My former boss in the magazine company I used to work for gave me a book--a graphic novel, specifically manga ("comics" in Japanese). The title: "…