Creating Value For Your Comic Book (or Fiction Books in General)
In the previous blog post , we talked about the one principle that drives most, if not all, marketing efforts for a product. And that's making sure that the perceived value of a product trumps the perceived cost associated with it. Value is relative. What's valuable to you may not be as valuable to your friend. That's why we call it perceived value. If you observe some of the recent shampoo ads shown on television, you'll note how marketers zero in on specific values to make their shampoos stand out: For instance, 1) In an ad for Pantene featuring KC Concepcion, the benefit that was emphasized was "you don't need a comb," aptly named, "The No-Comb Revolution." 2) In an ad for Sunsilk featuring Sarah Geronimo, the benefit that was emphasized was "great hair for 25 hours," which they encapsulized in a "25-Hour Challenge." 3) Meanwhile, Tresemme ads stress the value of "salon quality hair." (This is reinforc