Good Housekeeping: August 2010

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If you didn't already know, I started my new job as creative director for Good Housekeeping-Philippines last May. Hence every month, you'll experience my shameless plugging of this mag. :-)

Here goes...

In the August issue of Good Housekeeping, you'll learn: 30 new and simple tips on saving money • The budget-friendly fashion secret (also used by showbiz stars) • Recipes that turn canned goods into hearty meals • Affordable home decor strategies • and MORE! Get a motherload of tips for your house and home for only P100! Mas mura pa sa sine!!

Comments

Anonymous said…
Sir Carlo,

Why do local magazine covers have to always be stuffed with text and blurbs?

Why does being "too busy" have to be a design aesthetic in the country?
Wednesday, November 3, 2010 at 7:52:00 AM GMT+8
Carver said…
Hello, anonymous...

Busy covers are staples of mass market magazines anywhere in the world. Mass market magazines need to sell, and so they advertise their content on the cover. It reinforces the impression that the magazine is worth buying because it is loaded with useful information. Useful, at least, to the magazine's target audience.

If we take a look at Lifestyle Asia or Rogue, their covers aren't stuffed with text. So it really depends on the nature of the magazine and the market it wants to reach.
Thursday, November 4, 2010 at 6:31:00 PM GMT+8
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