I have an odd feeling about this image, lifted from the Flash intro of the Marithé Francois Girbaud website. I'm not exactly offended. Maybe just dumbfounded. You could easily put a funny caption and make it, well, really offensive. But this strikes me like that long-winded Pink Table joke, only that you never reach the puchline. If there's a strong point to it apart from its desire to be provocative and edgy, then I don't know what that point is.
Oh, but there's brand awareness. Plain and simple top of mind brand awareness.
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But another thing... what's the guy doing? Isn't that supposed to be John's/ Mary Magdalen's spot?