Tuesday, September 07, 2004

Brilliant Marketing

A high-end Italian fashion boutique in Robinson's Galleria has a brilliant marketing ploy. It's so effective, that I felt compelled to enter the boutique.

The display window had large sign that said:

FALL/WINTER COLLECTION IS NOW ARRIVED.

Wouldn't you want to walk right into that store, just to tell the supervisor about the sign? The supervisor would then respond, "Oh, it's our sneaky way of getting people in. It works, doesn't it?"

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